The Paradox of Rebellion: Understanding when challenging norms helps or hurts

Caner Aksu
6 min readNov 29, 2024

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Photo by davide ragusa on Unsplash

Norms serve as the unwritten rules that govern societal behaviour, providing a framework for what is considered acceptable or deviant. While challenging norms can lead to progress and social justice, indiscriminate deconstruction without a thorough understanding can be counterproductive. This article explores the psychological, neuroscientific, biological, and medical perspectives on why deconstructing norms isn’t always beneficial and how blind rebellion can harm both individuals and society.

The Role of Norms in Society

Norms develop through collective experiences and shared understanding, acting as a social glue that holds communities together. From a psychological standpoint, norms simplify decision-making processes by providing heuristics or mental shortcuts. According to cognitive load theory, the human brain has limited capacity for processing information. Norms help reduce cognitive load, allowing individuals to navigate complex social environments efficiently (Sweller, 1988).

Neuroscientifically, the brain’s reward system reinforces norm-conforming behavior. The release of neurotransmitters like dopamine when conforming to societal expectations promotes feelings of pleasure and belonging (Bhanji & Delgado, 2014). Biologically, adhering to norms has evolutionary advantages. Early human societies relied on shared norms for survival, such as cooperative hunting and communal child-rearing (Boyd & Richerson, 2009).

The Downside of Blind Rebellion

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Rebellion can be a powerful catalyst for change, but when it lacks a solid foundation, it may lead to unintended consequences. Psychological reactance theory suggests that when individuals perceive their freedoms being threatened, they may rebel without fully considering the implications (Brehm, 1966). This knee-jerk reaction can result in adopting behaviours that are neither beneficial nor desired in the long term.

Moreover, social identity theory proposes that individuals derive a sense of self from group memberships (Tajfel & Turner, 1979). Blind rebellion can fracture social cohesion, leading to isolation and psychological distress. Neuroscientific research shows that social exclusion activates the same brain regions associated with physical pain (Eisenberger et al., 2003), highlighting the detrimental effects of alienation resulting from unwarranted rebellion.

The Balance Between Challenging and Upholding Norms

Challenging norms is essential when they perpetuate injustice or hinder progress. Civil rights movements are prime examples where questioning the status quo led to significant societal advancements. However, it’s crucial to approach deconstruction thoughtfully. Understanding the historical and cultural context of norms allows for more effective and less disruptive change.

From a medical perspective, certain norms related to public health – like vaccination and hygiene practices – are vital for community well-being. Undermining these norms without scientific justification can lead to adverse health outcomes, such as the resurgence of preventable diseases (Omer et al., 2009).

Skeptical Perspectives on Social Activism

Some scholars and commentators express concerns that deconstructing norms without careful consideration can lead to unintended negative outcomes. They argue that prioritising deconstruction over constructive dialogue may contribute to societal polarisation. Dismissing long-standing norms that serve functional purposes in favour of transient trends can undermine social cohesion (Pluckrose & Lindsay, 2020).

From this viewpoint, the deconstruction of norms related to language, for instance, can hinder open communication. Overemphasis on politically correct language may stifle honest discourse, causing individuals to self-censor and disengage from meaningful conversations.

Psychological Well-being

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Conformity and rebellion both have profound effects on psychological well-being. Adhering to social norms can provide a sense of belonging and acceptance, which are fundamental human needs (Maslow, 1943). Positive social interactions and acceptance can enhance self-esteem and overall mental health (Baumeister & Leary, 1995). On the other hand, constant rebellion against norms may lead to social isolation, stress, and anxiety, as individuals may feel disconnected from their community.

However, suppressing one’s beliefs to conform can also cause internal conflict and psychological distress. It’s important for individuals to find a balance between maintaining their personal identity and values while integrating into their social environment. Mindful navigation of this balance supports mental health and fosters authentic social connections.

The Role of Social Media

In the modern age, social media has become a powerful tool in both reinforcing and challenging norms. Platforms like X and Facebook enable rapid dissemination of ideas, allowing movements to gain momentum quickly. The #MeToo movement, for example, used social media to challenge norms around silence and stigma in cases of sexual harassment and assault, leading to widespread societal and legal changes (Xiong et al., 2019).

However, social media can also amplify division. Algorithms often create echo chambers by showing users content that aligns with their existing beliefs, which can reinforce biases and hinder exposure to diverse perspectives (Cinelli et al., 2021). This polarisation can make constructive dialogue more challenging, as individuals become more entrenched in their viewpoints, sometimes leading to conflicts when norms are challenged without mutual understanding.

Cultural Relativism

Norms are deeply influenced by cultural contexts, varying significantly across societies. For instance, while direct eye contact is considered a sign of confidence and honesty in many Western cultures, it may be perceived as disrespectful or aggressive in some East Asian cultures (Samovar et al., 2017). Understanding these differences is crucial when considering whether to challenge a norm, as actions acceptable in one culture may be taboo in another.

Challenging norms without acknowledging cultural relativism can lead to misunderstandings and unintended offense. It’s important to approach norm deconstruction with cultural sensitivity, recognising that norms often have historical and social significance within their specific contexts. This awareness promotes respectful interactions and more effective communication across diverse cultures.

Case Studies

1. The “Defund the Police” Movement: While aiming to address police brutality, the movement’s radical approach to deconstructing law enforcement norms led to confusion and backlash. Some communities experienced increased crime rates amid reduced police funding, illustrating the complexities of dismantling established systems without viable alternatives (Rosenfeld & Lopez, 2020).

2. Anti-Vaccination Sentiments: The rejection of vaccination norms based on misinformation has led to outbreaks of measles and other preventable diseases. This rebellion against medical norms poses significant public health risks (Phadke et al., 2016).

Norms exist for reasons rooted in psychology, neuroscience, biology, and medicine. While it’s important to challenge and evolve norms that are outdated or harmful, indiscriminate deconstruction can lead to negative outcomes. A balanced approach that combines critical thinking with an appreciation for the functional aspects of norms is essential. Rebellion should be a means to an end – a tool for progress – not an end in itself.

References

• Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3).

• Bhanji, J. P., & Delgado, M. R. (2014). The social brain and reward: Social information processing in the human striatum. Wiley Interdisciplinary Reviews: Cognitive Science, 5(1).

• Boyd, R., & Richerson, P. J. (2009). Culture and the evolution of human cooperation. Philosophical Transactions of the Royal Society B: Biological Sciences, 364(1533).

• Brehm, J. W. (1966). A Theory of Psychological Reactance. Academic Press.

• Cinelli, M., Morales, G. D. F., Galeazzi, A., Quattrociocchi, W., & Starnini, M. (2021). The echo chamber effect on social media. Proceedings of the National Academy of Sciences, 118(9), e2023301118.

• Eisenberger, N. I., Lieberman, M. D., & Williams, K. D. (2003). Does rejection hurt? An fMRI study of social exclusion. Science, 302(5643).

• Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4).

• Omer, S. B., Salmon, D. A., Orenstein, W. A., deHart, M. P., & Halsey, N. (2009). Vaccine refusal, mandatory immunization, and the risks of vaccine-preventable diseases. New England Journal of Medicine, 360(19).

• Phadke, V. K., Bednarczyk, R. A., Salmon, D. A., & Omer, S. B. (2016). Association between vaccine refusal and vaccine-preventable diseases in the United States: A review of measles and pertussis. JAMA, 315(11).

• Pluckrose, H., & Lindsay, J. (2020). Cynical Theories: How Activist Scholarship Made Everything about Race, Gender, and Identity – and Why This Harms Everybody. Pitchstone Publishing.

• Rosenfeld, R., & Lopez, E. (2020). Pandemic, social unrest, and crime in U.S. cities. Council on Criminal Justice.

• Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2017). Communication Between Cultures. Cengage Learning.

• Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science, 12(2).

• Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In The Social Psychology of Intergroup Relations. Brooks/Cole.

• Xiong, F., Cho, J., & Boatwright, B. (2019). Has social media amplified historic gender inequalities in the news? Assessing the representation of women in news content and social media. International Journal of Communication, 13.

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